Branded addresses
Use automatically assigned address details, or choose an available brand and alias in the customization options.
Free URL Shortener - Shorten Links Online
Turn a long web address into a branded link you can share. Choose an alias, add campaign labels, set an optional expiry and download a QR code. Sign up or log in to save your link.
New link
- Free to create
- HTTPS links
- PNG & SVG QR codes
Your short URL
Free URL shortener for links you can manage
A short URL replaces a long path and query string with a compact address. LoveMyFiles uses brand.lovemyfiles.com/slug: the brand identifies the subdomain, and the alias identifies a saved link within it. This is a LoveMyFiles subdomain rather than a domain you bring yourself.
The short address uses an HTTP 302 redirect. Update its destination later without replacing links already shared or printed. Check the brand and alias before saving: neither can be renamed. Keep the destination relevant to what readers were promised.
How to shorten a URL
Start with the exact page readers should reach, including any query parameters it needs.
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Paste your destination
Enter a complete public HTTP or HTTPS address. Default address details are assigned automatically.
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Choose useful options
Expand Customize your short link to override the brand or alias, add a title, set UTM parameters or choose expiry.
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Save, check and share
Select Shorten URL and sign in or create an account if prompted. Check the saved result, then copy, share or download its QR code.
Control your address, destination and sharing
Manage the saved link from your account.
QR downloads
Download PNG or SVG from a saved short link.
Campaign parameters
Add source, medium, campaign, term and content without manually assembling the destination query string.
Optional expiry
Set a future expiry to stop redirects at that time, or pause the link yourself.
Editable destinations
Update the destination without replacing the saved address. Its brand and alias remain fixed.
Nine analytics charts
Review clicks, approximate visitors, countries, devices, browsers, operating systems, referrers, UTM campaigns and suspected bot traffic. Missing request information may appear as unknown.
URL shortener with QR code
The saved link's QR action generates a code locally in your browser for PNG or SVG download. It encodes the short URL with qr=1 and follows the current destination while the link remains active. Test the export before printing posters, menus, packaging or signage.
QR-tagged opens count requests to a tagged address, not verified camera scans. Anyone can share that address without scanning.
For more design options, use the QR Code Generator with your short URL. Preserve the qr=1 parameter when QR-tagged reporting matters.
Add UTM tracking to your short links
UTM parameters label traffic for systems that read them. Use utm_source for the publisher, utm_medium for the channel and utm_campaign for the promotion. Optional utm_term and utm_content distinguish keywords or creative versions. For a newsletter, source=newsletter and medium=email are useful labels.
Other destination query parameters are preserved. A non-empty UTM field overrides an existing parameter with the same name; blank fields preserve existing UTM values. Keep names consistent for meaningful comparisons, and avoid personal information in labels.
Choose a link for each place you share
Use a readable alias in SMS, WhatsApp, email or presentations when people may type the address. On brochures and business cards, pair it with a QR code and a clear destination description.
Use separate links to compare poster and newsletter placements. Choose an expiry deliberately for a temporary event or offer. Before publishing, check each link's destination, campaign labels and availability.
Check the destination before you trust a link
Validation checks for public HTTP or HTTPS addresses and rejects embedded credentials and private-network targets. It does not scan for malware or endorse the page. The full destination is hidden and can change. Treat unexpected login, payment or download requests with caution.
Approximate non-bot visitor counts use a per-link hash rotated every 30 days. The same visitor can count again after rotation. The analytics database does not save raw IP addresses or full user-agent strings; infrastructure logs are separate. Scheduled cleanup uses 90-day event retention and 365-day daily aggregate retention. Read the privacy policy for the wider data practices.
For a suspicious LoveMyFiles short link, use the contact form and include the short address and your concern.
URL shortener questions
Is shortening free, and who needs an account?
It is currently free, with a limit of 1,000 saved links per account. Sign up or log in to save and manage links. Visitors need no account to open an active link.
What characters can I use in a brand and alias?
Brands accept lowercase letters, numbers and hyphens, starting and ending with a letter or number. Aliases accept lowercase letters, numbers, underscores and hyphens, starting with a letter or number. System names are reserved.
Why is my chosen alias unavailable?
Aliases must be unique within their brand. System names and deleted aliases stay reserved. Choose another alias. A brand owned by another account is also unavailable.
Can I rename the alias after sharing it?
No. The saved brand and alias are immutable. Edit the destination to keep the address, or create another link for a different address.
What happens when a link expires or is paused?
It stops redirecting. Blocked and deleted links are also unavailable. Expiry is optional; leaving it unset does not guarantee lifetime availability.
Does changing the destination require a new QR code?
No. Its short address follows the updated destination while the link remains active. The existing PNG or SVG can still be used.
Will the UTM fields erase parameters already in my URL?
Other query parameters are preserved. A non-empty field replaces its matching UTM parameter. An existing UTM value remains when its builder field is blank.
Do QR-tagged opens prove someone scanned the code?
No. The generated QR URL includes qr=1. Tagged opens can come from copying or sharing that address. Camera scans are not verified.
Are visitor counts exact people counts?
No. Per-link hashes rotate every 30 days to estimate non-bot visitors. Browser differences and rotation affect counts. Adding link totals does not deduplicate people across links.
Why might a destination be rejected?
Use a complete public HTTP or HTTPS URL without credentials or custom ports. Private-network targets are rejected. Validation does not certify website safety.
Put your short link to work
Follow a practical campaign example from the first URL to a printed QR, with clear checks for tracking and expiry.
Read the short-link guide